This work has seen Max and his team build a movement of riders since 1996 believing in a drug free lifestyle and upholding roles of responsibility peer mentoring correct choices and active healthy lifestyles as assets to their schools, clubs and the community.

Max has overcome hardship and serious setback himself returning stronger from a career ending stunt show crash where he implemented his own teachings through his series of books to recover from diagnosed permanent injury disabilities.

Up against serious odds, Max healed to full strength returning for many more RAD stunt shows, championship campaigns, television feature stories, corporate presentations and ambassadorial roles.

Acknowledged in 2024 with the accolade bestowed as a Public Benevolent Institution, Max and his board have been provided the tools and collaborating partners to make a nation wide change in the youth disengagement and youth crime problems.

“The youth disengagement & youth crime problems are not a lost battle & in the true spirit of this great country we stand & make the change”

Max Cooper RAD Founder

We’re supported by the best

LEADERS WHO BELIEVE IN EVERYTHING THAT IS POSSIBLE

We’re mobilising our RAD families, riders & fans to help us build epic

WEAR THE GEAR AND SUPPORT THE HOUSE BUILD CHALLENGE

We are building two houses for families in crisis with our big ‘House Build Challenge’ helping the amazing St John’s Crisis Centre provide a safe and secure space for disadvantaged kids and youth to heal, grow and flourish.

Your purchase helps our heartfelt and ‘real’ cause.