A message from Max

“The problems of youth disengagement and youth crime are not a lost battle, and in the true spirit of this great country we stand and make the change” - Max Cooper

A message from Max

THE BRILLIANCE OF TODAY’S KIDS AND YOUTH

So many charities and media stories state that there is a mental health crisis gripping our nation where the kids and the youth are at a wide spread danger of committing suicide and or inflicting self harm upon themselves.

But we do not agree, as what we see working across so many community demographics, are an abundance of kids and youth who are strong, resilient and so eager to impress and be of value.

What they don’t have however, is #1 standing brands to believe in that provide the environments, all-encompassing framework and multi championship winning peer mentors that activate them to engage, be fulfilled and rise up expressing all that brilliance, energy, hope and grit to be a part of something with massive influence that’s at the very front of their world.

In this ultra modern, super fast time of 2024, we see first hand how the kids and youth are looking for a brand that can provide them community beneficial activities and healthy uplifting screen device content that’s as good as Redbull and Monster Energy.

We have to face the fact that screen devices are here to stay, and in the ‘simple’ worlds of kids and youth aged between 8 and 14, these screen device power brands like Redbull and Monster Energy have a big and permanent influence.

If we are going to expect the kids and youth to choose to be involved, give their heart and live the RAD way, we must always strive to match these big power brands head on.

Of course it’s a big challenge, but that’s the Australian spirt right?

Bring on our world first series of Track Build Challenge events and everything ahead where we stand in our own power and shine that bright light that a generation of kids and youth are looking for.

Max

Alexander Max Cooper McLeod - May 27th 2024